Work / Kestrel AnalyticsCase study

Kestrel Analytics

A marketing site and product dashboard for a data start-up.

Fig. 01 · Viewport1440 × 900

Fig. 01 · Kestrel Analytics · WEB APP

Kestrel needed to explain a complicated product simply and give customers a dashboard that felt like part of the same product.

We designed the story first, then the interface, and built both on one design system so the marketing site and the app share every component.

Trial sign-ups doubled after launch.

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