Work / Northwind OutfittersCase study
Northwind Outfitters
An outdoor-gear store rebuilt for mobile, with a checkout that finally converts.
Northwind sold well in their shop and badly online. The old site was slow, the catalogue was hard to browse on a phone, and the checkout asked for too much too early.
We rebuilt it around the products: big photography, filters that make sense to a hiker, and a two-step checkout. Load time dropped from six seconds to under one.
Online revenue was up 62% in the first quarter after launch, mostly from mobile.
More work